The Teardown Files
Each file is a teardown told as a story: the idea, the full scorecard with reasons, the verdict, and exactly why it worked or stalled. The founders are fictional. The patterns are not.
New teardown every Monday.
NEEDS WORK
The Mobile Dog Groomer Who Priced for Volume
A skilled groomer with a van, a waiting list, and a price that guaranteed burnout.
NOT READY
The Invoice-Chasing App Nobody Opened
A software tool for contractors that solved a problem its users did not feel.
VIABLE
The Retired Teacher Who Sold a Course to Her Own Network
A small content business that survived because the founder already owned the room.
NOT READYMembers only
The Heated Lunchbox That Already Existed
A physical product with a beautiful prototype and a market that had already been won.
NOT READYMembers only
The Used Climbing Gear Marketplace With No Sellers
A two-sided marketplace that had a buyer problem and a seller problem at the same time.