The Gauntlet
Everything we know about what holds business ideas back, free.
Most business ideas should not be built as they stand. That is not cynicism. It is what the numbers say, and the cheapest place to find that out is on paper, before you have spent your savings on it.
This library teaches you to find out first. It follows the same five categories the pressure test scores, so you can see exactly why an idea passes or fails and what to do about it.
The five gauntlets
Gauntlet 1
Market Reality
Is there a real group of buyers big enough to support you, and has someone already won them?
Gauntlet 2
The Problem Test
Does the problem hurt enough that people are already spending time or money to fix it?
Gauntlet 3
The Money Test
Does each sale actually make money, and will buyers pay a price that supports you?
Gauntlet 4
Distribution Reality
Can you actually reach your first 100 buyers, and at a cost the business can carry?
Gauntlet 5
Founder Fit
Is your situation a match for what this idea demands: skills, time, money, and stamina?
The Teardown Files
Idea teardowns told as stories: the full scorecard, the verdict, and exactly why it worked or stalled.
- NEEDS WORKThe Mobile Dog Groomer Who Priced for Volume
- NOT READYThe Invoice-Chasing App Nobody Opened
- VIABLEThe Retired Teacher Who Sold a Course to Her Own Network
- NOT READYThe Heated Lunchbox That Already ExistedMembers
- NOT READYThe Used Climbing Gear Marketplace With No SellersMembers
The Red Flag Glossary
The phrases that signal an idea is in trouble, with what to do about each one.
The 10-Question Self-Test
A two-minute check that shows which categories look weak. No email needed.
Want the full library, worksheets, and a guided five-day path? See membership.