The Blog
Honest marketing advice, in four parts: having ideas, evaluating them, refining them, and putting them into practice. No hype, no cheerleading.
Having Ideas
Where good business ideas actually come from, and how to generate more of them on purpose.
Posts coming soon.
Evaluating Ideas
How to tell a strong idea from a flattering one before it costs you time or money.
Why Most New Businesses Fail — And What the Survivors Do Differently
Most new businesses fail for the same handful of reasons. Learn why businesses fail before you build, and pressure test your idea for free.
October 5, 2026
How to Validate a Business Idea Before You Spend a Dime Building It
Learn how to validate a business idea with real evidence: narrow the customer, find the pain, test the price, and prove a channel before you build.
October 3, 2026
Stop Asking Your Friends If Your Business Idea Is Good
Friends and family can't tell you if your business idea is good. Here's why their feedback misleads you and who to ask instead.
October 1, 2026
How to Validate a Business Idea Without Spending Any Money
You don't need a budget to test a business idea. Here's how to validate demand, price, and channel for free before you invest a dollar.
September 29, 2026
The Warning Signs Your Business Idea Is Bad, and What to Do About Them
How do you know if your business idea is bad? These warning signs show up early. Spot them before you spend time and money building.
September 21, 2026
Why Competition Is Usually Good News for Your Business Idea
Found competitors for your business idea? That's often a good sign. Here's how to read competition and find the angle where you can win.
September 17, 2026
How to Run Customer Interviews That Tell You the Truth
Most customer interviews produce polite lies. Learn how to ask questions about past behavior that reveal whether your business idea has real demand.
September 15, 2026
How to Test a Side Hustle Idea Without Burning Your Nights and Weekends
Your free time is limited. Here's how to test a side hustle idea quickly so you only spend nights and weekends on ideas that can pay.
September 13, 2026
When to Quit a Business Idea, and How to Know It's Time
Knowing when to quit a business idea saves time and money. Learn the signs it's time to walk away and how to quit without losing what you learned.
September 9, 2026
Refining Ideas
How to sharpen the customer, the offer, and the price until the idea deserves to be built.
How to Price a New Product Without Underselling Yourself
Pricing a new product? Learn how to set a price from customer value and channel cost, why low prices backfire, and how to test before launch.
September 27, 2026
How to Choose a Niche That Actually Pays
A good niche makes everything easier. Learn how to choose a niche for your business that has real pain, reachable buyers, and money to spend.
September 23, 2026
Unit Economics for Beginners: Does Each Sale Actually Make You Money?
Unit economics tell you whether each sale makes or loses money. Learn the simple math behind customer value and acquisition cost before you scale.
September 11, 2026
Pivot or Persist? How to Decide What to Do When Growth Stalls
Stuck between pivoting and pushing forward? Learn how to read your evidence and decide whether to pivot or persist with your business idea.
September 7, 2026
Putting Ideas Into Practice
How to launch, sell, and adjust once the idea has earned the right to be built.
How to Find Your First 100 Customers When Nobody Knows Your Name
Your first 100 customers won't come from a launch post. Here's how to pick one channel, do things that don't scale, and earn early buyers.
September 25, 2026
Pre-Selling: How to Get Paid Before You Build Anything
Pre-selling is the most honest test of a business idea. Learn how to pre-sell a product before you build it, ethically and effectively.
September 19, 2026
The Minimum Viable Offer: Sell the Result Before You Build the Machine
A minimum viable offer is the smallest thing you can sell that delivers a real result. Learn how to create one and test demand fast.
September 5, 2026